Posted 8/14/2026
Direct Channel Optimization (Brand Website & Engine) Manage and continually optimize the hotel’s primary website (Brand.com) and direct booking engine to maximize Conversion Rate (CVR) and Average Order Value (AOV). Execute A/B testing, user experience (UX) enhancements, and landing page strategies aligned with current revenue tactics (e.g., packages, seasonal promotions, upsells). Audit site…
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